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This Could…

This Could...

How Two Words Can Create a Better Future

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    • The Power of Conditional Thinking
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  • Coming Soon

    "This Could..." will be released in early Spring 2021.

    Learn More Here

Featured in the Book

Six Steps to Learn How to Do More

50 pages of insights, examples and worksheets to show you how to maximize the potential of what you already have.

Read a Preview of Step 1 "Learn to See"

Get 20% Off “This Could…”

You will be notified with the book is released and get 20% off the retail price.

New Needs Need New Techniques

Our age will be defined by what we do with the resources we have. New techniques are needed to meet the new needs of the future.

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Examples

Cola Life is an example of how to create opportunity.

How "This Could..." Creates Opportunity

Around the world, people, companies, and communities are discovering how to do more with the assets they already have at hand.

Learn More

Download Free Chapter "Learning to See"

To discover new opportunities, we need to change how we see the things that surround us. This advance chapter is the first step.

Get Your Free Chapter Here

Why do we need to do more with what we have?

Percentage global waste will increase by 2050

Increase since 1960 of the amount of material we throw away.

Million tons of consumer waste disposed of each year

Melitta Coffee Filter Mask: a tale of covid resourcefulness

THIS coffee filter COULD be a mask

2020-08-19
By: scottburnham
On: August 19, 2020
In: Uncategorized

German filter company Melitta pivoted its production and materials to make a coffee filter mask.Continue Reading

Cola Life is an example of how to create opportunity.

THIS space COULD save lives

2020-08-03
By: scottburnham
On: August 3, 2020
In: Examples: How People are Doing More with Existing Resources, From the Book

Even the most daunting and seemingly closed systems can provide opportunity to save lives. Continue Reading

Farmer's Phone System - a barbed wire phone network

THIS fence COULD be a phone network

2020-08-03
By: scottburnham
On: August 3, 2020
In: Examples: How People are Doing More with Existing Resources, From the Book

The “Farmer’s Phone System” was the result of someone looking at a fence and thinking “This Could…” do more. A barbed wire phone network was the result. When telephones were first introduced in the early 1900s, phone companies were only interested in building networks in cities. Rural settlements were tooContinue Reading

original frisbee

THIS pie plate COULD be a lot of fun

2020-08-03
By: scottburnham
On: August 3, 2020
In: Alternate Use, Examples: How People are Doing More with Existing Resources, From the Book

The origin of the Frisbee is one of the most powerful examples of professionals failing to see additional opportunity in a product – and kids instinctively doing so. In the early 1900s, the Frisbie Pie Company in Bridgeport, Connecticut was doing brisk business selling their pies from trucks that wouldContinue Reading

Download “Learning to See”

This Could Sample Chapter: Learning to See Download a free sample chapter from the upcoming book here.

LEARN TO DO MORE

This Could Newsletter To learn how to unlock potential from existing resources and see how others have, subscribe to the newsletter. (You'll also get a free chapter from the book!)

Recent Posts

Melitta Coffee Filter Mask: a tale of covid resourcefulness

THIS coffee filter COULD be a mask

Cola Life is an example of how to create opportunity.

THIS space COULD save lives

Farmer's Phone System - a barbed wire phone network

THIS fence COULD be a phone network

Categories

  • Alternate Use
  • Examples: How People are Doing More with Existing Resources
  • From the Book
  • Uncategorized

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alternate use Leveraging Systems new use Opportunity Play This Could

Its About Increasing Capability, Not Consumption

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KNOW MORE

About the Author

Scott Burnham has three decades of global experience providing companies, cities, and individuals with strategies and tools needed to respond to limited resources with an abundance of creativity.

Learn more at scottburnham.com

Recent Posts

Melitta Coffee Filter Mask: a tale of covid resourcefulness

THIS coffee filter COULD be a mask

Cola Life is an example of how to create opportunity.

THIS space COULD save lives

Farmer's Phone System - a barbed wire phone network

THIS fence COULD be a phone network

Site Map

  • “This Could…” How Two Words Can Create a Better Future
  • Coming Soon
  • Contact
  • Excerpts from This Could: Doing More with Limited Resources
    • Conditional Thinking Creates Opportunity
    • How to Discover Opportunity: Words Matter
    • Learning to See Opportunity Everywhere
  • How two words can transform existing resources into platforms of possibility
  • Sample Chapter
  • This Could Newsletter: Resourceful Solutions and Lessons for how to do more
  • Tips and Tools to Help You Do More with the Assets You Already Have
    • Begin Here: Empty Your Cup
    • Tip 1: Learn to Unlearn

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