THIS coffee filter COULD be a mask
German filter company Melitta pivoted its production and materials to make a coffee filter mask.Continue Reading
THIS space COULD save lives
Even the most daunting and seemingly closed systems can provide opportunity to save lives. Continue Reading
THIS fence COULD be a phone network
The “Farmer’s Phone System” was the result of someone looking at a fence and thinking “This Could…” do more. A barbed wire phone network was the result. When telephones were first introduced in the early 1900s, phone companies were only interested in building networks in cities. Rural settlements were tooContinue Reading
THIS pie plate COULD be a lot of fun
The origin of the Frisbee is one of the most powerful examples of professionals failing to see additional opportunity in a product – and kids instinctively doing so. In the early 1900s, the Frisbie Pie Company in Bridgeport, Connecticut was doing brisk business selling their pies from trucks that wouldContinue Reading