German filter company Melitta pivoted its production and materials to make a coffee filter mask.
Around the world, people, companies, and communities are discovering how to do more with the assets they already have at hand.
Studies show that when objects are introduced with "This Could" instead of "This Is" they are 40 times more likely to be used in a new way.
Before new opportunities can be realized, you have to let go of pre-conceived notions. There's no room for new ideas if you are full of old ones.
As Anaïs Nin said, “We don’t see things as they are, we see them as we are.” To discover all available opportunities, we need to change how we see the things around us.
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This Could enables people to discover the potential of existing assets and utilize what we already have instead of relying on and consuming more.
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All Content © Scott Burnham 2020